International Taste & Quality Institute (iTQi)
The “Superior Taste Award” is the only label to be granted for taste by opinion leaders, such as Michelin chefs and sommeliers.
The members of the jury are of 17 different nationalities and each one of them is a member of the most prestigious European culinary associations, such as Maîtres Cuisiniers de France, Academie Culinaire de France, Academy of Culinary Arts, Euro-Toques, Federazione Italiana Cuochi, Nordic Chefs Association, Asociaciones des Cocineros de España, Verband der Köche Deutschlands and the International Sommeliers Association ASI for drinks.
Evaluated by experts
During these sessions, each product is subject to a blind test in accordance with a strict sensory procedure.
For each tested product, a sensory analysis report is written up. Criteria such as smell, taste, experience in the mouth, after taste, texture etc. are all scrutinised by the members of the jury.
Evaluation based on number of stars
1 gold star: global mark between 70 and 80%: nice taste
2 gold stars: global mark between 80 and 90%: extremely nice taste
3 gold stars: global mark 90% or higher: exceptional taste